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Recent ads showing men as dumb, goofy, or inept in the kitchen or around their children have been criticized under the Advertising Standards Council's clause regarding:
Unpleasant Facts
Information or truths that are disagreeable, distressing, or hard to accept but important to acknowledge.
Emergency Aid
Immediate assistance or support provided in response to an urgent situation, often to preserve life, prevent further harm, or support recovery.
Overworked Employees
Workers who experience excessive workloads and hours, often leading to stress, burnout, and health issues.
Costly Mistakes
Significant errors that can have substantial financial implications or lead to severe consequences in various contexts.
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