For Most Marketers, the Ultimate Form of Feedback Is

question 86

Multiple Choice

For most marketers, the ultimate form of feedback is:

• A) consumer inquiries
• B) use of reply cards
• C) sales
• D) store visits

---

Definitions:

AIDA Model

A marketing framework that outlines the customer journey through Awareness, Interest, Desire, and Action to guide promotional strategies.

Attention

The focus or concentration on a specific object, task, or activity, limiting distraction and directing cognitive resources to process information effectively.

Persuasive Message

Communication designed to convince or influence the audience to adopt a particular attitude, perform an action, or adopt a belief.

Indirect Approach

A communication strategy that presents supporting details before the main point, often used to soften the impact of negative messages or to persuade.