Arvin Believes That Using Personal Channels Will Be Most Effective

question 85

Multiple Choice

Arvin believes that using personal channels will be most effective for communicating the launch of his new restaurant. He should employ each of the following methods EXCEPT:

• A) billboards in his neighbourhood
• B) rewarding his kitchen and wait staff for recommending the restaurant to their friends and families
• C) visiting local school groups and seniors centres
• D) promoting current, and asking for new, menu suggestions over Facebook and Twitter

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Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost price.

Selling Price

The amount for which a product or service is sold to customers.

Organic Nutrients

Essential minerals and compounds derived from living organisms used to promote plant or soil health.

Batch

A set of goods or materials processed or produced at the same time, often used in the context of batch processing.