The___________ Model Is a Response Model That Was Developed for Setting

question 8

Multiple Choice

The___________ model is a response model that was developed for setting and measuring advertising objectives. A basic premise of this model is that advertising effects occur over a period of time.

• A) information processing
• B) AIDA
• C) diffusion rate
• D) hierarchy of effects

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Definitions:

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values from their mean.

Sampling Distribution

The probability distribution of a statistic based on a random sample.

Freshman Class

A group of students who are in their first year at a secondary or post-secondary educational institution.

Sampling Distribution

The probability dispersion of a particular statistic, facilitated by a randomly selected sample.