Nonpersonal Channels of Communication Include

question 80

Multiple Choice

Nonpersonal channels of communication include:

• A) reference groups, sales clerks, and telemarketers
• B) salespeople, friends, relatives, and spokespeople
• C) newspapers, magazines, billboards, and salespeople
• D) online television broadcasts, radio, newspapers, and magazines

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Definitions:

Overconfidence

The belief that your abilities are better than they really are.

Underestimating

Underestimating refers to the act of evaluating something as less powerful, important, or serious than it actually is, which can lead to miscalculations in finance and planning.

Anchoring And Adjustment

A cognitive heuristic where individuals rely too heavily on an initial piece of information (anchor) when making decisions, adjusting insufficiently from that anchor.

Frame Dependence

The tendency of individuals to make different (and potentially inconsistent) decisions depending on how a question or problem is framed.