Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 18

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour?

• A) The information processing model
• B) The low involvement model
• C) The hierarchy of effects model
• D) The AIDA model

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Definitions:

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on what the seller believes each customer can afford or is willing to pay.

Non-price Competition

A market strategy in which a company tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship instead of lowering prices.

Monopolistically Competitive Firm

A company that operates in a market with many competitors that sell products or services which are not perfect substitutes, allowing for some degree of market power.

Entrance

refers to the act or point of entering, which can be physical, such as entering a building, or metaphorical, such as entering a market.