Marketers Of_________ Often Must Communicate with Passive and Uninterested Consumers

question 37

Multiple Choice

Marketers of_________ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music, slogans, and jingles than on message content.

• A) personal computers
• B) x-ray machines, road building equipment, and walk-in refrigeration units
• C) ketchup, mustard, margarine, and soy sauce
• D) employment services

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Definitions:

Purely Competitive

A market structure characterized by many buyers and sellers, free entry and exit, and a product that is homogeneous across suppliers, leading to price being determined by supply and demand.

Profit-Maximizing

The process a business undertakes to determine the pricing and output that lead to the greatest returns.

Purely Competitive

A market structure characterized by many sellers offering identical products, leading to a situation where no single seller can influence price.

Output

The amount of product or service produced by a company, industry, or economy within a specific period.