A Study of the Various Consumer Response Models Shows That

question 5

Multiple Choice

A study of the various consumer response models shows that each of the following factors in promotional decision making are true EXCEPT:

• A) Managers want to know if their messages are achieving the intended results of improving awareness or attitudes towards their brands.
• B) Managers need to have a detailed profile of the target audience to whom their messages are being directed.
• C) Managers should not be as concerned about a consumer's previous brand experience as much as the effect that the current message has on both previous and prospective buyers.
• D) Managers should plan for both the cognitive and the affective responses of the message receiver.

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Definitions:

Adjust Behaviour

The process of changing one's actions or reactions to better suit a new environment or set of conditions.

External Factors

External factors refer to the environmental, social, economic, and political conditions outside an organization that influence its operations and decision-making.

High Machiavellianism

A personality trait characterized by a person's tendency to be manipulative, exploitative of others, and deceiving for personal gain.

Cutthroat Salesperson

A highly competitive and aggressive sales professional who employs ruthless tactics to close deals and outperform competitors.