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are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication.
Subliminal Activation
Involves stimuli influencing perception or behavior without becoming consciously recognized.
Dispositional Traits
Enduring personality traits that consistently influence an individual's behavior or attitudes across different situations.
Personal Concerns
Issues or matters that are of significant interest or importance to an individual, often relating to their personal life and well-being.
Life Narrative
The story a person tells about their own life, encompassing events, experiences, and interpretations that give personal meaning and identity.
Q8: McDonald's has developed a campaign to highlight
Q36: Which of the following statements about the
Q38: Which of the following statements about display
Q44: Public relations often attempts to influence government
Q48: Bell Canada uses _segmentation to segment consumers
Q59: Each of the following is a social
Q63: When preparing perceptual maps, marketers will name
Q66: The _ reduces the creative theme or
Q101: The first three sections of the creative
Q103: Each of the following examples uses an