The Effectiveness of a Celebrity Endorser in an Ad Depends

question 59

Multiple Choice

The effectiveness of a celebrity endorser in an ad depends on:

• A) the popularity of the celebrity
• B) the music, visuals, and copy that surround the celebrity's image
• C) whether the consumer uses the brand
• D) the receiver's involvement level

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Definitions:

Complex Information

Detailed or intricate data or knowledge that may require careful analysis or explanation to be understood.

Ethical Information

Information that is produced, shared, and used in a way that is consistent with moral principles, such as honesty, fairness, and respect for others.

Audience Understand

The degree to which an audience comprehends or grasps the content or message being communicated.

Communication Skills

The abilities related to effectively conveying information, ideas, and emotions to others through speech, writing, or other forms of media.