Two Critical Factors That Influence How Motivated or Involved the Audience

question 72

Multiple Choice

Two critical factors that influence how motivated or involved the audience would be when responding to promotional messages are:

• A) whether the product satisfies a high or low level need, and the brand's popularity among reference groups
• B) the popularity and fit of the celebrity chosen to represent the brand
• C) how new the product is, and whether the consumer has previous experience with it
• D) the consumer's previous brand experience and degree of brand loyalty

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Definitions:

Conscious Processes

Mental activities of which an individual is fully aware, involving reasoning, decision-making, and self-awareness.

Objective Experience

Involves experiences that are seen as factual and observable, devoid of personal biases or interpretations.

Contemporary Psychologists

Psychologists who are currently active or have contributed to the field of psychology in recent times, incorporating modern theories and practices.

World

The earth and all life on it, or the realm of human existence and activity.