Advertising Appeals That Focus on the Consumer's Practical, Functional or Utilitarian

question 81

Multiple Choice

Advertising appeals that focus on the consumer's practical, functional or utilitarian needs and emphasize product features and benefits are known as ________ appeals.

• A) rational
• B) price
• C) inherent drama
• D) emotional

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Definitions:

Decision Management

The process of making business decisions through repeatable and manageable methodologies, often aided by specialized software.

Standard Costs

Predetermined costs for materials, labor, and overheads used as benchmarks to evaluate actual production or manufacturing costs.

Printer Supplies

Items and consumables such as ink, toner, paper, and maintenance kits needed for the operation of printers.

Academic Term

A period of study in an educational institution, often divided into semesters, trimesters, or quarters.