Steven Rides His Bicycle Everywhere

question 55

Multiple Choice

Steven rides his bicycle everywhere. It is his sole method of transportation, so he does everything necessary to keep it in top running condition. When the chain started to slip a little, he knew that the bike needed to be taken in for servicing at his local bike shop. At this point, Steven was in the___________ stage of the consumer decision-making process.

• A) postpurchase evaluation
• B) need recognition
• C) internal search
• D) external search

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Definitions:

Semantic Memory

A type of declarative memory that involves the recollection of facts, concepts, and knowledge about the external world that is not tied to personal experiences.

General Knowledge

A broad understanding and information across various domains that an individual acquires from education and daily experiences.

Sensory Registers

Memory systems that hold incoming information long enough for it to be processed further.

Auditory Registers

Memory systems that temporarily hold auditory information, allowing one to process sounds and language.