Oral B Markets an Indicator Toothbrush That Reminds Consumers When

question 54

Multiple Choice

Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes. This strategy is focused to reach consumers at which stage of the consumer decision making process?

• A) Need recognition
• B) Alternative evaluation
• C) Purchase
• D) Internal search

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Definitions:

Cease

To bring or come to an end; a halt or stop.

Estuary

Portion of the ocean located where a river enters and fresh water mixes with salt water.

Tropical Rainforests

Dense forests located in the equatorial zone, characterized by high rainfall and biodiversity.

Soil

The top layer of the Earth's surface, composed of mineral particles, organic matter, water, and air, which serves as a medium for plant growth.