Yonique Was a Beverage Made from Yogurt

question 56

Multiple Choice

Yonique was a beverage made from yogurt. It was similar in consistency to a milkshake, but made with yogurt instead of milk. Even though its marketers tried to use marketer-induced need recognition, the product failed in large measure because:

• A) consumers do not engage in novelty-seeking behaviour
• B) consumers did not see a need for the product
• C) need recognition does not occur with new products
• D) marketers cannot induce need recognition

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