The Level of Need Which a Particular Product Satisfies May

question 80

Multiple Choice

The level of need which a particular product satisfies may vary by consumer. A good example of this is:

• A) Mark wears the same name-brand boots as other members of the chess club.
• B) Juan and Maria both bring their lunch to school, but Maria's lunch contains a Mott's fruit cup for a snack whereas Juan prefers Pringles chips.
• C) Tammy buys a new Columbia jacket because it's the latest trend, whereas Jessica buys it for its superior protection when winter camping.
• D) Celine has finally retired and can now devote time to the local theatre group.

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Definitions:

Generalization

The process of extending the conclusions from specific instances to broader contexts, or the phenomenon where conditioned responses are triggered by stimuli similar to the original conditioned stimulus.

Unconditioned Response

A reflexive, innate response to a trigger that happens spontaneously, without the need for previous education or conditioning.

Operant Conditioning

A pedagogical method where the adjustment of behavior intensity is conducted through consequence management.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.