Jeff Runs Several Times a Week and Believes That Nike

question 79

Multiple Choice

Jeff runs several times a week and believes that Nike running shoes are the best for his running style and the shape and size of his foot. Puma may consider it inefficient to advertise to Jeff because they consider him to be:

• A) unable to impress with their unique product features
• B) an other brand loyal
• C) a favourable brand switcher
• D) a picky consumer