Are Customers That Buy the Main Brand, but Also Buy

question 81

Multiple Choice

are customers that buy the main brand, but also buy another brand in the product category within a given relevant time period.

• A) New category users
• B) Brand loyalists
• C) Favourable brand switchers
• D) Other brand switchers

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Definitions:

Stretching Exercise

Activities or movements aimed at increasing muscle flexibility and joint range of motion.

Lie Flat

A body position where an individual lays down horizontally on a surface with the back facing down and is often advised for various health reasons.

Gait Belt

A safety device used by caregivers to support a person who is unsteady on their feet during walking or transferring.

Patients

Individuals receiving or registered to receive medical treatment.