Volvo's Strategy of Emphasizing the Safety of Its Cars in Its

question 85

Multiple Choice

Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:

• A) benefit segmentation
• B) psychographic segmentation
• C) positioning by product class
• D) positioning by price/quality

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Definitions:

Anterior Pituitary

The front portion of the pituitary gland that secretes hormones affecting growth, metabolism, and reproduction.

Portal System

Pathway of blood flow that begins and ends in capillaries, such as the portal system located between the small intestine and liver.

Peptide Hormones

Short strings of amino acids that act as signaling molecules, regulating physiological processes in the body.

Cyclic AMP

Cyclic AMP (cAMP) is a second messenger important in many biological processes, transmitting the effects of hormones like adrenaline and glucagon at the cellular level.