When a Client Works for Many Years with a Primary

question 23

Multiple Choice

When a client works for many years with a primary agency whose focus is on building the client's brand, it is known as a(n) :

• A) full-service relationship
• B) agency-of-record (AOR)
• C) principle agency
• D) primary service provider

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Definitions:

Leadership Viewed

The perception or interpretation of leadership qualities and effectiveness from various perspectives.

Group Processes

The dynamics and interactions that occur within a group of people, affecting how the group functions and achieves its goals.

Management

The process of planning, organizing, leading, and controlling resources to achieve organizational goals effectively and efficiently.

Large Corporations

Businesses that operate on a large scale, often across multiple countries, characterized by complex organizational structures and significant market influence.