Which of the Following Statements About the Development of Interactive

question 22

Multiple Choice

Which of the following statements about the development of interactive media is NOT true?

• A) Many marketers are using specialized interactive agencies to develop their interactive media.
• B) Full-service interactive agencies provide various services including strategic consulting regarding the use of the Internet and online branding, technical knowledge, systems integration, and the development of e-commerce capabilities.
• C) Traditional advertising agencies tend not to develop interactive media capabilities.
• D) Interactive agencies range from smaller companies that specialize in website design and creation to full-service interactive agencies.

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Definitions:

Place Theory

A theory in hearing that suggests different areas of the cochlea are activated by different frequencies of sound, enabling us to discern pitch.

Absolute Threshold

The minimum intensity of a stimulus required to be correctly perceived by sensory systems at least 50% of the time.

Difference Threshold

The minimal change in stimulus that can just barely be detected by an organism, also known as the just noticeable difference (JND).

Trichromatic Theory

A theory of color vision proposing that colors are perceived through the relative rates of response by three kinds of cones, each one sensitive to a range of wavelengths.