The Use of Nike Shoes in the Movie "Forrest Gump

question 63

Multiple Choice

The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:

• A) product placement
• B) specialty advertising
• C) free-form marketing
• D) transactional advertising

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Definitions:

1% Rule

A principle suggesting that in online communities, only 1% of users actively create content, while the majority lurk or consume content without contributing.

Online Participation

Engagement or involvement in activities or discussions on the internet, ranging from social media interaction to contributing to online forums.

Content

The information, experiences, and objects that are produced for viewers, readers, or users to engage with through various media.

Cultural Position

The place or status a particular group, activity, or paradigm occupies within a broader cultural context.