Which of the Following Results Were Found in a U

question 78

Multiple Choice

Which of the following results were found in a U.S. survey on agency-client relationships?

• A) Agencies and clients tend not to trust one another, as profits seem to guide promotional planning.
• B) Clients should not be overly focused on creative strength when making an agency selection.
• C) Stronger results were more often delivered in dynamic, short-term situations than in long-term relationships.
• D) Results would be improved through better briefings from clients and a more thorough agency understanding of the client's business and situation.

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Definitions:

Counterexamples

Instances or cases that contradict a claim or generalization, showing it to be false or incomplete.

Fallacy

An error in reasoning that renders an argument invalid or leads to an incorrect conclusion.

Argument's Premises

The foundational statements or propositions upon which an argument is based and from which conclusions are drawn.

Gambler's Fallacy

The erroneous belief that if something occurs more frequently than normal during a given period, it will happen less frequently in the future, or vice versa.