Why Would General Motors Switch to an Incentive-Based Compensation System

question 79

Multiple Choice

Why would General Motors switch to an incentive-based compensation system with several of its agencies?

• A) to encourage their agencies to use more mass media advertising
• B) to save money on advertising and divert it to other business departments
• C) to encourage its agencies to look beyond traditional mass media advertising and develop other ways of reaching consumers
• D) to encourage their agencies to stop using network TV advertising

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