The Type of Advertising Appeal That Has Received the Most

question 57

Multiple Choice

The type of advertising appeal that has received the most criticism for being in poor taste is:

• A) personal computer ads targeted at children
• B) humourous appeals used to make fun of people who are socially inept
• C) fear appeals used to sell shampoos and deodorants
• D) ads using sex and/or nudity

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Definitions:

Fixed Assets

Long-term tangible assets used in a company's operations, such as buildings, machinery, and equipment, which are not typically sold in the course of business.

Income Statement

A financial document that shows a company's revenues, expenses, and net income over a specific period.

Balance Sheet

A financial statement that shows a company's assets, liabilities, and shareholders' equity at a specific point in time.

Dividends

Payments made by a corporation to its shareholder members, distributing profits.