Defenders of Advertising Take Issue with the Argument That It

question 7

Multiple Choice

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs. One of their reasons is:

• A) Consumers are free to choose the degree to which they attempt to satisfy their desires.
• B) Wise advertisers associate their products and services with lower-level needs like safety and food.
• C) In our society, most higher-level needs are already satisfied for most people.
• D) It is natural to move from higher-order needs to basic ones.

---

Definitions:

Specific Customers

Refers to the particular group or segment of customers targeted by a business for its products or services.

Annual Interest Rate

The percentage increase in the amount of money owed as interest on a loan or investment, calculated on an annual basis.

Principal

The original sum of money borrowed in a loan, or the amount of the investment, excluding any interest or dividends.

Accounts Receivable-Redding

Accounts receivable specifically related to the Redding location or branch, indicating money owed by customers for goods or services delivered.