Which of the Following Is an Argument That Supports the Charge

question 25

Multiple Choice

Which of the following is an argument that supports the charge that advertisers can and do control the media?

• A) There is no such argument; it is in the best self-interest of the media not to be influenced or controlled by the advertiser.
• B) Many media have a broad base of advertiser support and can afford to lose advertisers attempting to exert control over them.
• C) The media are very dependent on advertising as the source of their income.
• D) Advertisers need the media more than the media needs any individual advertisers.