The Aim of _________Is to Establish and Maintain a Relationship

question 38

Multiple Choice

The aim of _________is to establish and maintain a relationship with one's customers through personalized communication and customized product/service offerings.

• A) customer relationship management
• B) customer relationship marketing
• C) transactional marketing
• D) customized business relationships

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Definitions:

Strategic Plan

A long-term planning tool used for viewing a business and the environments in which it operates in broadest terms.

Code Of Ethics

The tool with which the owner of a business communicates ethical expectations to everyone associated with the business.

Environmental Analysis

The process of evaluating the external factors affecting an organization's operation, such as political, economic, social, and technological factors.

National And International

Terms that differentiate between phenomena, policies, or activities that occur within a single country (national) and those that occur across borders or worldwide (international).