To Segment and Target Their Audiences, Direct Marketers Use A_________

question 32

Multiple Choice

To segment and target their audiences, direct marketers use a_________ , a listing of customers and/or potential customers.

• A) database
• B) cross/sell technique
• C) catalogue
• D) CRM

Explain the logic of liquidity preference theory and its effect on aggregate demand.

Understand the reasons for the downward slope of the aggregate-demand curve and the significance of the wealth, interest-rate, and exchange-rate effects.

Understand the principles and evidence supporting the matching hypothesis in relationships.

Grasp evolutionary explanations of dating, mating habits, and mate selection preferences.

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Definitions:

Drive-Reduction Theory

A psychological concept suggesting that motivation arises from biological needs that push organisms to seek homeostasis through reducing drives stemming from those needs.

Tension

The physical or emotional strain caused by conflicting or demanding circumstances.

Stability

The condition of being resistant to change or variation, often used in psychological contexts to refer to emotional or mental consistency.

Primary Drives

Basic, instinctual drives that motivate behaviors necessary for survival, such as hunger, thirst, and avoidance of pain.