Air Miles Sending Permission-Based Text Alerts Customized by Transaction Activity

question 2

Multiple Choice

Air Miles sending permission-based text alerts customized by transaction activity to encourage shopping at affiliated sponsors is an example of:

• A) digital partnership.
• B) cooperative advertising.
• C) SMS advertising.
• D) mobile display advertising.

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Definitions:

Primary

Core or most important, often referring to the main subject of study or the central component in a system.

Organizational

Pertaining to the structure and function of an organization, including its processes, policies, and personnel.

Intangible Assets

Non-physical assets possessed by a company, such as intellectual property, goodwill, and brand reputation, which can be as valuable as tangible assets.

Market Value

The current price at which an asset or service can be bought or sold in the marketplace.