According to the Hierarchy of Effects Model, the Percentage of Prospective

question 62

Multiple Choice

According to the hierarchy of effects model, the percentage of prospective customers will_________ at the higher pyramid levels.

• A) come from current users
• B) decline
• C) be other brand switchers
• D) increase

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Definitions:

Truth Table

A logical table used to determine the validity of a proposition by listing all possible scenarios and their outcomes.

Atomic Sentences

The most basic statements in logic that cannot be broken down into simpler components while retaining truth values.

Truth Values

Values indicating the relation of a statement to truth, typically "true" or "false."

Atomic Sentences

Simple sentences that contain no logical connectors and cannot be broken down into smaller components.