Which of the Following Is NOT an Advantage Inherent in the Use

question 18

Multiple Choice

Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

• A) Coupons can encourage non-users to try a brand.
• B) Coupons offer price reductions to consumers who are price sensitive.
• C) Coupons are often used by consumers who already use the brand and would purchase it without a coupon.
• D) Coupons are an effective way of generating trial of a new product.

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Definitions:

Industry Produce

The total output of goods and services produced by all the firms operating in a particular industry.

Short-run Supply Curve

A graphical representation showing the quantity of a good that producers are willing to sell at different prices in the short run, where at least one input is fixed.

Cost Curves

Graphical representations that show the cost of production at different levels of output.

Identical

Identical means exactly the same, without any difference in form, nature, or substance, often used to describe objects, products, or entities.