Which of the Following Statements Is NOT True Regarding Time

question 66

Multiple Choice

Which of the following statements is NOT true regarding time of day targeting?

• A) Time of day targeting allows advertisers to direct a message to consumers when they are consuming certain Internet media vehicles.
• B) Recent Canadian data suggest that the biggest growth in Internet media use is evening access of news and information sites.
• C) Internet accessing declines during the afternoon and dinner time and then peaks again during the evening for leisure purposes.
• D) Working people are accessing Internet media during the day for business purposes, primarily in the morning.

---

Definitions:

Explicit Knowledge

Knowledge that is easily articulated, recorded, or shared, such as facts, instructions, or manuals.

Favorite Meals

Dishes or types of food that an individual prefers or enjoys the most.

Untrusted Sources

Entities or information providers that lack credibility, reliability, or both, and whose content may not be safe to use or believe.

Big Data

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.