Targeting Consumers According to Their Website-Surfing Conduct Is Known As

question 29

Multiple Choice

Targeting consumers according to their website-surfing conduct is known as:

• A) contextual targeting
• B) behavioural targeting
• C) attitudinal targeting
• D) site-loyalty targeting

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Definitions:

Climate

The long-term patterns of temperature, humidity, wind, etc., in a particular area.

Sexual Arousal

Refers to the physiological and psychological state of being awakened to sexual desire and readiness for sexual activity.

Subjective Well-Being

An individual's self-assessed happiness and satisfaction with life, combining emotional reactions and cognitive judgments.

State Lottery

A form of gambling operated by a state government, where players can purchase tickets to win large cash prizes based on random draws.