In Direct Marketing Situations, When It Is Necessary to Screen

question 33

Multiple Choice

In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

• A) the one-step approach
• B) Canada Post's data on direct marketing purchasers
• C) direct mail rather than telemarketing
• D) the two-step approach

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Definitions:

Executive Coaching

A professional relationship where a coach helps an executive develop leadership skills and achieve professional goals.

Management by Objectives

A management strategy in which employees set goals that are aligned with organizational objectives, fostering participation and commitment.

Organization-wide

Pertaining to practices, policies, and procedures that are implemented across the entire organization, affecting all levels and departments.

Goal Setting

The practice of establishing clear, specific, and achievable objectives to guide an individual's or organization's efforts.