Which of the Following Describes a Disadvantage Associated with Direct

question 37

Multiple Choice

Which of the following describes a disadvantage associated with direct marketing?

• A) poor media image
• B) inability to measure effectiveness
• C) high costs
• D) lack of creative flexibility

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Definitions:

Flexible

Capable of easily adapting or changing to accommodate new circumstances.

Time

A continuous, quantifiable period during which actions, processes, or conditions exist or take place.

Space

An area or volume available or used for a specific purpose, or the infinite extension of the three-dimensional region in which all matter exists.

Touch

The act or sensation of coming into contact with something, often used metaphorically to describe emotional connections or influence.