Each of the Following Is a Limitation of Media Publicity

question 18

Multiple Choice

Each of the following is a limitation of media publicity EXCEPT:

• A) The fact that media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible.
• B) Timing of the publicity is not always completely under the control of the marketer.
• C) A firm's PR efforts are rarely associated with its sponsors in the public mind.
• D) Media publicity may also misfire through mismanagement and a lack of coordination with the marketing department.

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Definitions:

-asthenia

A suffix used in medical terminology to denote a condition of weakness or lack of strength.

-dynia

A suffix used in medical terminology to indicate pain in a specified part of the body.

-itis

A suffix used in medical terminology to denote inflammation of an organ or tissue.

-lepsy

A suffix denoting a condition or form of seizure, such as in epilepsy.