A Successful Direct Mail Program Relies On

question 22

Multiple Choice

A successful direct mail program relies on:

• A) a higher level of marketing dollars than a print campaign
• B) the recreation of the in-store experience in order to fully engage the consumer
• C) a database which may be a purchased mailing list from an external source
• D) the use of an external specialty agency for the development and execution of the program

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Definitions:

Positive Sex

A perspective on sexual activity that emphasizes consent, pleasure, and safety for all parties involved.

"OK"

An expression of agreement, acceptance, or acknowledgment.

Female Sexual Arousal Disorder

A condition characterized by persistent or recurrent inability to attain or maintain sufficient sexual excitement, causing personal distress.

Arousal Aversion Disorder

A sexual dysfunction characterized by a persistent or recurrent aversion to sexual arousal or sexual activity.