Disadvantages Inherent in the Use of Direct Marketing Include

question 51

Multiple Choice

Disadvantages inherent in the use of direct marketing include:

• A) audience exerts control for selective exposure
• B) difficulty in obtaining effectiveness measurements
• C) difficulty in acquiring TV time
• D) lack of flexibility

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Definitions:

Wagner Act

U.S. legislation passed in 1935 that established the legal right for workers to join unions and engage in collective bargaining.

Multiple Unions

The presence of more than one labor union within a single workplace or industry, each representing different groups of workers.

Right-to-Work Law

Legislation that prohibits agreements between labor unions and employers that make union membership or payment of union dues a condition of employment, either before or after hiring.

Union Representation

The act of acting on behalf of union members in negotiations with employers, usually regarding work conditions, wages, and other employment issues.