The Way Companies and Organizations Use Public Relations Might Be

question 7

Multiple Choice

The way companies and organizations use public relations might be best viewed as:

• A) a waste of corporate expenditure, as it does not appear to assist in brand building
• B) a continuum between a traditional non-marketing function and a more marketing-oriented perspective
• C) whitewashing key issues
• D) the opportunity to provide rationale or excuses for activities that the public views as undesirable

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Definitions:

Folkways

Norms for routine or casual interaction that guide everyday behavior in society, without serious moral significance.

Norms

Socially accepted rules or standards that govern the behavior expected in a particular social group or culture.

Compliance

Compliance refers to the act of conforming to a request, demand, or regulation, often influenced by social pressure or authority.

Obedience

The act of following commands or instructions from an authority figure, even sometimes against one's own judgment.