Esso Ran an Ad Campaign That Addressed the Potential Problem

question 6

Multiple Choice

Esso ran an ad campaign that addressed the potential problem of global warming. The ad encouraged others to take time to truly understand the problem and to not act hastily. This ad is an example of:

• A) a sponsorship
• B) public relations advertising
• C) advocacy advertising
• D) image advertising

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Definitions:

Economic Development

The process in which an economy grows or changes and becomes more advanced, specifically in terms of economic output, innovation, and improved living standards.

Slum Areas

Highly populated urban residential areas, typically characterized by poor quality housing and sanitary conditions.

Virtual Property

Rights in digital items, such as in-game items or digital assets, that can have real-world value.

Pre-nuptial Agreement

A legal document entered into before marriage, outlining the distribution of assets and financial arrangements in case of divorce or death.