Each of the Following Is a Limitation of Media Publicity

question 18

Multiple Choice

Each of the following is a limitation of media publicity EXCEPT:

• A) The fact that media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible.
• B) Timing of the publicity is not always completely under the control of the marketer.
• C) A firm's PR efforts are rarely associated with its sponsors in the public mind.
• D) Media publicity may also misfire through mismanagement and a lack of coordination with the marketing department.

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Definitions:

Motion

A formal proposal put to a meeting or court for a decision to be made.

Fundamental Change

A significant alteration in the operations, structure, or policies of a company that can affect its stakeholders.

Articles of Incorporation

Legal document filed with a state government to establish the existence of a new corporation.

Stock Dividend

A distribution of additional shares to the existing shareholders of a company, proportionate to their current shareholding.