When Determining Relevant Target Audiences for Public Relations Efforts, All

question 39

Multiple Choice

When determining relevant target audiences for public relations efforts, all of the following groups are considered internal audiences EXCEPT:

• A) current customers
• B) the media
• C) suppliers
• D) employees of the firm

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Definitions:

Personal Agenda

Refers to an individual's private objectives or motives that may not align with those of a group or organization.

Policy Advocates

Individuals or groups who actively work to promote, defend, or lobby for specific policies or legislative changes in pursuit of a public interest.

Policy Victories

Achievements attained in the realm of policymaking that reflect the successful implementation or modification of certain policies.

Legislators

Elected or appointed officials who have the authority to make and change laws within a government.