Which of the Following Statements About Sponsorship Is NOT True

question 12

Multiple Choice

Which of the following statements about sponsorship is NOT true?

• A) The Arts receive the majority of event sponsorship monies.
• B) Many marketers are attracted to event sponsorship because it gets their company names in front of consumers.
• C) Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products.
• D) Growth in sponsorship investments has led to a corresponding emergence of measuring the effectiveness of sponsorships.

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Definitions:

Economic Espionage Act

A U.S. law that makes the theft or misappropriation of a trade secret a federal crime when intended to benefit a foreign government, foreign instrumentality, or foreign agent.

Trade Secrets

Confidential business information that provides an enterprise a competitive edge and is often not disclosed to the public.

Misappropriations

involves the wrongful, illegal, or unauthorized use of funds or assets for purposes other than those intended by the owner or rightful possessor.

World Trade Organization

An international organization that deals with the rules of trade between nations, aiming to ensure that trade flows as smoothly, predictably, and freely as possible.