Which of the Following Is NOT One of the Ten

question 13

Multiple Choice

Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?

• A) Are the objectives specific and measurable?
• B) Do the PR people understand the product's strengths and weaknesses?
• C) Does the plan include analysis of recent editorial coverage?
• D) Will the tactics be perceived as silly or gimmicky by the public?

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Definitions:

Government

The system or group of people governing an organized community, often a state or nation.

External Benefit

A positive effect or advantage that results from a product or service's production or consumption, which affects third parties not directly involved in the transaction.

Tax

A financial charge imposed by a government on individuals or entities, primarily to raise revenue for public expenditures.

Activity

Engagements or actions undertaken by individuals, businesses, or economies, often implying economic transactions or movements.