Which of the Following Statements About Sales Promotion Programs Is

question 105

Multiple Choice

Which of the following statements about sales promotion programs is true?

• A) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers.
• B) Sales promotion dollars for most companies are allocated equally between consumers and the trade.
• C) A promotional push strategy is directed at current and prospective consumers, in an attempt to push them into retailers who sell their product.
• D) Sales promotion programs are targeted only at consumers.

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Definitions:

Human Capital

The abilities, understanding, and expertise held by a person or a group, considered in terms of their economic or value worth to a company or nation.

Ph.D.

A Doctor of Philosophy degree, a postgraduate academic degree awarded by universities.

College Professors

Faculty members at colleges and universities responsible for teaching courses, conducting research, and participating in academic service.

Employment Discrimination

Unjust or prejudicial treatment of individuals in a workplace environment based on race, age, gender, disability, or other protected characteristics.