Which of the Following Statements Does NOT Correctly Describe the Relationship

question 106

Multiple Choice

Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion?

• A) Companies want promotions that require consumer involvement with their brands.
• B) Sales promotion is an ineffective tool for building brand equity.
• C) Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales.
• D) Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers.

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Definitions:

Tectospinal Tract

A neural pathway originating in the midbrain that controls neck and upper limb movements in response to visual stimuli.

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information such as touch, pressure, and pain.

Postcentral Gyrus

An area of the cerebral cortex involved in processing touch and proprioception information.

Frontal Lobe

Part of the brain located at the front of each cerebral hemisphere and involved in movements, decision making, problem solving, and planning.