Kellogg's Is Introducing a New Brand of Breakfast Cereal That

question 20

Multiple Choice

Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Which of the following sales promotion tools work best for Kellogg's?

• A) Rebates and high value checkout coupons
• B) High value coupons and sampling
• C) Bonus packs, trade allowances, and slotting fees
• D) Sampling and rebates

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