In Order to Encourage a Current User to Purchase Campbell's

question 8

Multiple Choice

In order to encourage a current user to purchase Campbell's chicken broth instead of private label brands, which of these sales promotion tools would work best?

• A) Trade promotion
• B) Promotional pricing of 2 packages for $2.99 instead of the $1.69 regular price
• C) In-store sampling
• D) Image advertising

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Definitions:

Foreign Species

Species that are introduced into a habitat where they are not natively found, often causing ecological disruption.

Endemic Species

Species that are native to and found only within a specific geographic area, often isolated by natural boundaries.

Climate Change

Change in Earth’s climate patterns; today mostly caused by increased levels of atmospheric carbon dioxide produced by use of fossil fuels.

Reptiles

A class of cold-blooded, egg-laying vertebrates with scaly skin, which includes snakes, lizards, crocodiles, and turtles.