Why Can On- or In-Pack Incentive Programs Like Pepsi Points

question 94

Multiple Choice

Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands?

• A) The consumer may experience negative reinforcement when comparing competitive prices.
• B) Retailers are not happy having to purchase large amounts of product to support the promotion.
• C) Consumer switching behaviour is curtailed.
• D) If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop.

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Definitions:

Ascospores

Spores produced inside an ascus, which is a type of spore-bearing structure found in fungi belonging to the Ascomycota phylum.

Plasmogamy

The fusion of the cytoplasm from two distinct fungal or algal cells, typically as part of sexual reproduction, preceding the fusion of nuclei.

Karyogamy

The fusion of two haploid nuclei; follows fusion (plasmogamy) of cells from two sexually compatible mating types.

Lichens

A symbiotic association between a fungus and an algae or cyanobacteria, living together to form a single, distinct organism that often appears as leafy or crusty growths on rocks and trees.